A Client Success Story
Red Bull
Red Bull is the market leader in energy drinks, known for their mission to inspire consumers toward an active and productive life.
The Challenge
A young team in an old industry
Beyond being available in stores, Red Bull is know as a staple in the food and beverage industry. Red Bull sales representatives were charged with establishing relationships and account retention from major partners in the hospitality and nightlife categories.
The sales team were a collection of passionate and deeply motivated young professionals. They had the desire, but were lacking experience. During their site visits and sales calls, they were dealing with experienced buyers who had high expectations for customer experience and quality of account management.
The feedback the Red Bull team was getting was that the representatives were very enthusiastic, but lacked a level of executive presence and authority to instill a deep layer of trust and confidence on behalf of the buyer.
The Solution
Presentation and Presence
We designed a half-day workshop for their sales team of approximately 30 people that focused on the fundamentals of a sales presentation as well as how to increase executive presence.
Our goal was to explore a modern approach for delivering sales presentations that felt authentic to the voice of the sales representative while conveying a level of polish and professionalism desired by the buyers.
I learned more about being present.
“The group had an awesome time and found the workshop super valuable. We’d love to pull you back in for further training with our group and will definitely pass your information on to other teams within the organization.”
–G. Rosansky, Front Line Manager
The Result
Increased confidence
As new professionals, there was an expectation to delivery in a certain way, which didn’t always feel authentic to the sales representative. As a result, they resorted to tactics that were familiar to them, but overly informal for their audience.
We were able to impart key skills for presentations that felt both influential and authentic. We demystified what it meant to deliver a powerful presentation and allowed each participant to identify their unique approach to sales conversations.
Using improv and practical assessment, we gave them structure and encouraged them to identify the freedom within the structure. As a result, the participants left feeling empowered and encouraged to engage as authentic and polished versions of themselves.
